Practical communications support for sports clubs

Training, tools, and guidance for the people who keep clubs visible.

Tell your story. Build your club.

Most club communications don’t fall down because people don’t care.

They fall down because people are busy.

The PRO role is often done in spare time. You’re trying to keep things clear, keep things moving, and do the club justice.

Club Media Lab helps make that easier.

What We Do

We support clubs and organisations through
Everything is built for real club environments. Not ideal ones.

Our Work

The Modern PRO Toolkit

A structured programme for groups of clubs

Training & Courses

Build confidence and give PROs clear direction

Club Comms Audit

Clear feedback on what to improve and where to start

Featured Programme (Flagship, but not overwhelming) - Your Club, Your Story

The Modern PRO Toolkit: A practical programme for PROs and Communications Officers.Focused on what actually matters:

Delivered with groups of clubs through Sports Partnerships and governing bodies.

Who is it for?

Organisations

  • Sports Partnerships
  • Local and regional bodies
  • National governing bodies

Looking to support clubs in a practical way.

Clubs

  • PROs
  • Volunteers running social media
  • Committee members

If you’ve ever thought “I’m not sure if I’m doing this right”, you’re in the right place.

Why This Works

Built around real club experience

Focused on simple, repeatable actions

Designed for people with limited time

No jargon. No overcomplication